The Children’s Museum of the East End is one of the most visited museums in Eastern Long Island, and welcomes nearly 80,000 visitors annually. The Museum opened in 2005 and offers over 7,000 square feet of interactive, hands-on exhibits, classrooms, and performance space. CMEE’s mission is ‘to spark imagination and foster learning for children of all backgrounds and abilities and to build strong connections within the East End community by providing playful experiences. Since the pandemic began CMEE turned its space into a food pantry offering essential support to families every week. In addition to working to address food insecurity, they have been committed to supporting the educational needs of their community through virtual learning initiatives and sensory-friendly programming for families with children on the autism spectrum.

Well into their elementary years, children ages seven to ten are honing their problem solving abilities, academic skills and social understanding. These toys are tools that will playfully help them to represent their experiences, attain new knowledge and learn by creating. 

Hi Kerri, Please see our customized collection of animal sets that we recommend using for the Mouse Loves Pig Farm Travel Toy. We've also included other animal sets and related items we hope you may enjoy that align with this concept of play as well. 

Please feel free to reach out with any questions! 

Amelia, please see your customized collection of toys for your 6 yr. old. We've also included some additional options with your 7 yr. old in mind as well. We hope these items support their musical & literacy development as well as promote focus through open ended and sustainable play. 

Please feel free to reach out with any questions!

Amy, please see your customized collection of products we've curated for your 2 yr. old daughter. We appreciate your interest in minimalistic toys that offer open ended play concepts. These items are intended to grow with your busy toddler and are made to last for years to come. 

Please feel free to reach out with any questions!

Amy, please see your custom collection for your independent 4 year old daughter. We hope these items offer a variety of engaging play experiences inspired by her love of animals, literary curiosity and vivid imagination. 

Please feel free to reach out with any questions!

Danielle, please see your customized collection below. We picked toys that will encourage expression and active play, while also encouraging the development of skills like focus and perseverance. We hope these help encourage open-ended, engaging play for your daughter.

Please feel free to reach out with any questions!

Deborah, please see your customized collection for our toy recommendations below. We appreciate your interest in versatile dolls, and have added some items to compliment your inquiry. 

Please feel free to reach out with any questions!

Melissa, please see your customized collection designed for your toddler below. We appreciate her interest in the kitchen, innate curiosity for imaginative play and and caring nature for her new baby brother! We've included some items we hope will support these interests and nurture her developing artistic, empathic and cognitive skills.

Please feel free to reach out with any questions!

Melissa, please see your customized collection of toys for your baby. We hope these items will offer unique opportunities for open ended play through babyhood and beyond! We've also included some items we hope will inspire collaborative sibling play with your nurturing toddler as well.

Please feel free to reach out with any questions!

Sruthi, please see your customized toy collection below. We've included items we hope will support your son in building confidence with language development and nurture his innate curiosity for play. These inventive, open-ended picks are intended to encourage emotional exploration, collaboration and sensory stimulation. Please feel free to reach out with any questions! 

Who do you want to be? Through the fun of character and role-play, masks and costumes provide a safe-space to explore emotions, encourage dialogue and help develop social skills. Today it’s an alligator, tomorrow a superhero and later it’s their real self that emerges.

In honor of Women's History Month we are thrilled to celebrate some of the amazing women-run toy companies that we work with at Rose & Rex.

Welcome home little one! These toys introduce baby to the joy of sensory play, which helps stimulates their developing senses, and brings out that irresistible smile.

Help kiddo continue to grow into a well-rounded individual with gifts that inspire new creative directions and activate new skills.

Support your child’s artistic endeavors and in-depth investigations as they strengthen existing skills and develop new ones. Whether your kiddo is a design enthusiast, adventure lover or budding architect, these gifts are sure to engage and inspire. 

Build, stack, balance, connect. Our favorite STEAM picks allow kiddos to create their very own towns, highways, and rainbow-colored worlds.  

An entire collection curated for little ones whose play revolves around home, family, and friends. Whether they spend their days preparing pretend meals for plush friends or tucking their favorite dolls into tiny beds, these unique gifts will help little nesters bring their favorite pretend play scenarios to life.

As your pre-schooler embraces new social and academic experiences, lean on these toys for support, smiles, and creative play.

The preschool years are pure magic, fueled by everyday investigations and pretend-play experiences. In this collection, you’ll find our favorite play materials that support STEAM learning and imaginative play. These gifts will inspire your preschooler to move, create, explore, and pretend. 

This eclectic roundup will get a thumbs-up from every creative kiddo on your list! From our favorite mini guitar to a custom tote bag featuring your little one’s artwork, these gifts will inspire budding artists of all ages. 

Our favorite picks for aspiring astronomers and fantasy seekers. These enchanting gifts will transport your little one to magical worlds of make believe! 

Calling all nature lovers! From exotic plush friends to outdoor adventure gear, these gifts will be a roaring success for any kiddo in awe of the wild.

Let’s go! These fast-paced gifts support gross motor development through active play and encourage children to physically challenge themselves- both indoors and outdoors.    

For active toddlers, we rounded up toys that give their energy new rewarding outlets.

Our favorite picks for jet setting families and aspiring world travelers. From travel toys to city-specific blocks, these gifts cultivate curiosity about the world around us. 

These lovingly crafted wooden toys will be part of your family’s play experiences for many years to come. Unique block sets, pretend play props, playful resources for at-home learning… and more!   

Festive play to the rescue! So many families are experiencing unexpected changes to their holiday plans due to illness or stormy weather. Our printable play invitations can help. Whether you've got toddlers or teenagers, these playful experiences will boost morale and help the whole family connect in the coming days. We're sending happy, healthy vibes your way- wherever you end up spending the holidays! 

Use code MOREJOY for $5 off our Invitations for Holiday Play & Invitations for Hanukkah Play.  

As you may have heard, many industries are facing shipping challenges and production disruptions this year, and our amazing brand partners are no exception. With this in mind, our best advice is to shop early! In most cases, we won’t have restocks once we sell out, so we want to encourage you to act fast if something catches your eye. We've put together some of our top picks for a festive and playful holiday season! Check back for new additions daily. 

Jamie Kolnick is the Founder & CEO of Jam with Jamie, a children’s entertainment company bringing the best tunes to kiddos and their families nationwide. Jamie lives with her family in NYC and is mama to two delicious toddler boys Zach and Evan.

My goal when choosing toys for my children is finding toys that are vehicles for imaginative play. Each of the toys I’ve chosen evokes just that, and are multi-purposed. I can imagine my sons Zach and Evan serving me ice cream from his ice cream stand, the rainbow balls becoming different locations in a theme park, and then becoming a part of an obstacle course. The play silks from a large cape to an apron to a plane. My sons are incredibly active and I am always looking for ways to help them slow down, the calm mind kit does just this, as does the Everyday Play Deck. 

Mary Grace Bernstein is the talented NYC-based photographer behind many of the beautiful images you see here on Rose & Rex, and mama to two beautiful girls, Olive (6) & Ophelia (2). Her children’s clothing collection, In the Willows, is set to debut in 2020!

When I choose gifts for the girls there are always a few things that I keep in mind. I like the toys to inspire play and creativity, have longevity and be made of materials from our earth. We live in a small space so everything that we own has to hold purpose, including the toys. I look at them as investments — heirlooms to be played with constantly and hopefully passed down. The toys that get the most love in our house are our building blocks, maileg mouse collection and stuffed animals. 

Molly Knauer is a registered dietitian and mom to 10 month old daughter, Maxie Annabelle. Molly works one on one with clients counseling on weight loss, managing gastrointestinal diseases, and overall healthy eating to help clients attain the confidence and energy to tackle their life's passions. After having a baby she now leads workshops helping new moms to introduce solids to their babies. She also works as a nutrition consultant and content creator for several brands in the food, wellness and beauty space.

As a dietitian, I love any veggie toys so Kendall the Kale Teether is at the top of our list. We also love pehr designs - you can never have enough pom pom bins, and the playmat is easy to move around and travel with.

We’re thrilled to share our first product collaboration with bestselling brand Olli Ella! These cheery baskets in a limited-edition lemon hue celebrate the joy of sunny days filled with adventure and play! 

Your purchase of a Lemon Luggy or Lemon Mini Chari benefits Experience Camps. This national, no-cost program for grieving children helps to reframe the experience of loss, and empower kids to move forward with their lives.

Our library of convenient on-demand classes have been developed by early childhood educators (and fellow parents!) to help families connect, communicate, and play! 

A curated selection of our favorite picks to inspire outdoor play!

Whether you're setting up baby's nursery, upgrading a 'big kid' room, or outfitting a special play space, these Rose & Rex favorites will bring you and your littles joy, easy organization, and endless hours of play. 

Terri, please see your customized collection of plush toys and dolls below. We hope these will help you find a similar friend in replace of your son's lost pal!

Please feel free to reach out with any questions!

Travel-ready and perfectly sized for little hands, discover our favorite petite toys for big imaginations.

These open-ended toys will fill your little one’s days in meaningful ways and support your child’s development all summer long. Let's make this the Summer of Play!

At Rose & Rex, we’re always on the lookout for unique toy makers who believe in the power of play. For that reason, we’re thrilled to collaborate with Elizabeth Chaisson, founder of The Magick Folk, who shares our values and dedicates her life to inspiring imaginative play.

"I founded Magick Folk in 2020 with the hope to spread happiness and encouragement to families that were enduring difficult times. My family of 5 moves around quite a bit depending upon where my husband’s current Army station is located.  Potion play became a way to uplift my children during some hard days. We want to spread these positive and impactful moments of mindful, sensory play with you!" - Elizabeth Chaisson 

Stacey, Please see your customized collection of toys for your active grandson! We hope these open ended play materials and big body toys will engage his innate curiosity for physical activities. These items are also intended to support his rapidly developing muscles and naturally inspire ways to improve fine & gross motor skills. 

Please feel free to reach out with any questions!

Alyssa, here is a collection of toys we recommend for your curious, active son. We hope these open ended options will expand his interest in tools and building play, as well as develop his gross motor skills with toys that help support problem solving and ingenuity.

Please also feel free to reach out with any questions any time!

Bailee, please see our customized toy collection below for Marcella. We appreciate your interest in encouraging imaginative play and seeking engaging, open ended toys. All of our products are teacher curated from around the world for the ultimate learning through play experience. We've also included some items to support inclusivity, celebrate diversity and empower the birthday girl!

Please let us know if you have any questions. 

Becca, please see your customized collection of items hand selected for your busy baby! We've chosen toys to engage him in open ended play to strengthen his attention span and encourage big body movement for his active appetite! We've included some fresh picks and best sellers to offer staple items and heirloom quality toys to your rotation. Please feel free to reach out with any questions! 

George, here is a collection of personalized birthday gifts for your stylish and adventurous niece! Please be in touch with any questions and let us know if we can help you find anything!

Jordan, please see your customized collection below. We have put together toys that will support your daughter's fine and gross motor development, while also helping to hone the skills of focus and attention through play. 

Please feel free to reach out with any questions!

Here is a personalized collection of toy recommendations for your son. We hope these open ended activities and engaging options find you well! 

Please feel free to reach out with any questions!

Madelyn, please see your customized collection of meaningful toys we hope will inspire the birthday girl. All of our products are designed for long lasting, open ended play and are gender neutral in nature. We hope these ideas offer something adorable and significant on her special day.

Please feel free to reach out with any questions! 

Margelle, please see your customized collection of toys below. We appreciate your interest in our bike selection and put together toys that compliment outdoor adventures. We've also included open ended social & emotional items, and cognitively stimulating products geared toward physical skill based development. 

Please feel free to reach out with any questions!

Nancy, here is a custom collection of toys we recommend for your crafty and social granddaughter.  We hope these suggestions will help you engage in more creative activities and imaginative play. 

Please feel free to reach out with any questions.

Patricia, please see our top toy picks for your granddaughter below. Please feel free to reach out with any questions anytime!

Shannon, here is a personalized collection of toy recommendations for your son to practice and progress in his speech development. These open-ended play materials support language development and will be part of your son's play experiences for many years to come.

Please let me know if you have any questions or if I can help you find anything! 

Sunny, please see below our recommendations for your newborn. We've put together a collection of products intended to grow with your son in his next few months of essential development that will last for many years to come as open ended play based toys. All of our toys are curated with sustainability in mind to be utilized in many stages and skill based practices. 

Please feel free to reach out with any questions. 

Allison, here's a collection of personalized toy recommendations for your daughter's first birthday!

Please note that Wooden Rainbows by Sabo are available in a variety of colors. You can also check out the entire collection of Oli & Carol natural rubber bath toys, which are fantastic tools to support development during water play experiences. Please be in touch with any questions and let us know if we can help you find anything! 

Larissa, here's a collection of personalized toy recommendations for Blythe.

Please note that Wooden Rainbows and Cubes (blocks) by Avdar are available in a variety of colors. You can also check out the entire collection of Oli & Carol natural rubber bath toys, which are fantastic tools to support language development during water play experiences. Please be in touch with any questions and let us know if we can help you find anything! 

Dana, here's a collection of personalized toy recommendations for your child.

Please note that Wooden Rainbows and Cubes (blocks) by Avdar are available in a variety of colors. You can also check out the entire collection of Oli & Carol natural rubber bath toys, which are fantastic tools to support speech and language development during water play experiences. Please be in touch with any questions and let us know if we can help you find anything! 

Jill, here's a collection of personalized toy recommendations for your daughters.

I've included a few suggestions that are intended for 3+. Please be sure to check out the Materials & Safety info on each individual product page to ensure that these toys are the right choice for your daughters. 

I also wanted to share that the wooden cube blocks by Avdar are available in a variety of colors. The same is true for wooden rainbows by Sabo. You can check out the entire collection of Olli Ella Dinkum Dolls (and accessories!) My own two-year-old and her Dinkum Doll are inseparable. Please be in touch with any questions and let us know if we can help you find anything! 

Joel, here's a collection of personalized toy recommendations for your son.

I've included a few plush friends, which are a great pick for your grandson. You can invite him to choose a tiny plush animal or person to tuck into his pocket or hold in the palm of his hand. This may inspire him to verbally identify the sights and sounds he notices around him! As your grandson continues to grow and develop, he can "teach" these tiny friends about everyday experiences, such as how to get dressed and prepare for the day ahead!

Please note that several of these items are recommended for 3+. You can find important details regarding Materials & Safety on the individual product page for each toy, directly under the Description. Please be in touch with any questions and let us know if we can help you find anything.

Karolina, here's a collection of personalized toy recommendations for your daughter.

Please note that rattan doll cribs and daybeds by Poppie Toys come in a variety of mattress colors. We also offer many different Dinkum Dolls (and accessories) by Olli Ella on our site. Please be in touch with any questions and let us know if we can help you find anything!

Kate, here's a collection of personalized toy recommendations for Maryn.

Please note that Wooden Rainbows are available in many shades. Rattan doll cribs and daybeds by Poppie Toys come in a variety of mattress colors. We also offer many different Dinkum Dolls (and accessories) by Olli Ella on our site. Please be in touch with any questions and let us know if we can help you find anything!

Sarah, here's a collection of personalized toy recommendations for your daughter!

Please note that Wooden Rainbows by Sabo and Rattan Daybeds by Poppie Toys are available in a variety of colors. You can also check out the entire collection of Dinkum Dolls (and accessories!) by Olli Ella. Please be in touch with any questions and let us know if we can help you find anything! 

Camilla, here's a collection of personalized toy recommendations for your daughter.

Please be in touch with any questions and let us know if we can help you find anything!

Courtney, here's a collection of personalized toy recommendations for your niece.

Please be in touch with any questions and let us know if we can help you find anything!

Jen, here's a collection of personalized toy recommendations for your son and daughter!

Be sure to check out the entire Maileg collection for more palm-sized plush friends. Please be in touch with any questions and let us know if we can help you find anything!

Jessica, here is a selection of toys we hope your daughter will feel extra special about receiving for her upcoming birthday! Please be in touch with any questions and let us know if we can help you find anything!

Laura, here's a collection of personalized toy recommendations for your son.

Please be in touch with any questions and let us know if we can help you find anything!

Lauren, here's a collection of personalized toy recommendations for your child.

Be sure to check out our entire collection of Dinkum Dolls (and accessories) by Olli Ella. Rattan Doll Daybeds by Poppie Toys are available in a variety of colors.

Please note that some of these toys are recommended for 3+, though many families feel comfortable introducing them earlier. You can find Materials and Safety information on the individual product page for each toy. Please be in touch with any questions and let us know if we can help you find anything! Happy Holidays!

Nina, here's a collection of personalized toy recommendations for your daughter.

Please note that several of these toys are recommended for age 3+, though many families feel comfortable introducing them sooner. You'll find Materials & Safety information on the individual product pages for each toy.

Please be in touch with any questions and let us know if we can help you find anything!

Trisha, here's a collection of personalized toy recommendations for your one-year-old daughter, as well as your entire family!

Please note that Wooden Rainbows by Sabo are available in a variety of colors. You may also want to check out the incredible vehicles we offer by Candylab Toys. Please be in touch with any questions and let us know if we can help you find anything!

“The need for imagination, as a sense of truth, and as a feeling of responsibility – these are the three forces which are the very nerve of education.” – Rudolf Steiner

Waldorf toys are open-ended, simple, inspired by nature and designed to promote learning through imaginative, fantasy play. What is an open-ended toy? It means any material or object that can be transformed, that comes to life in a child’s hands. From fabric scraps to cardboard, sticks and rocks to building blocks, open-ended toys can be explored, personalized and manipulated. These toys bring the child into their play experience in deep, profound ways.

Warm up with our Winter Warehouse Sale!

Final Sale. May contain very slight product or packaging flaws. Please allow 1-10 days processing time for warehouse sale items.